Graphic Design — 包装 / Packages
Agricultural Bank of China is a household brand and moreover a lifestyle. For this credit card co-branded by Agricultural Bank of China and Air China, we need to fully consider the balance of design sense and hard standards of the card face, and also balance the exposure of the two brand elements; this is our summary description based on the overall in-depth understanding of the two brands, and the main KV design is a starting point for the overall visual output; while the overall brand visual is determined, we also design different content and interesting card face KV. We also proposed the positioning phrase "for the young and fashionable airline business travelers" as the keynote.
Visual effect: High-end, fashion, personality, image
Design phrase: Bank of Agriculture-Air China co-brand, airline business travel, internationalization
Interpretation: The card face is based on the concept of airline business travel, on the basis of the joint name of Agricultural Bank and Air China, and on the basis of youth and fashion, to fully demonstrate the positioning of the Bank's credit card as "for the young and fashionable airline business travelers".