Graphic Design — 包装 / Packages
When a brand defines its customers as high-end consumers, how will it ensure that it can burst into vivid brand vitality for a long time and always stand with one group of high-end consumers after another, appearing in the front row of their brand selection sequence?
In response to this brand endgame problem, Qiang Jing has delivered its own satisfactory answer: the high-end series of sea bass. This is the first time for Qiang Jing to expand the brand for high-end consumers. The so-called brand aging has been a false proposition, in fact, it is the product aging, only the rejuvenation of the product can stimulate the rejuvenation of the brand and revitalize the vitality of the brand.
The essence of the product is the reason for purchase, and the packaging is to amplify the reason for purchase. In this era where value is justice, the post-90s are quietly changing the aesthetic basis of the whole society, and at a stage where most of the current food packaging designs generally fall into the mundane, visualizing and symbolizing the reasons for purchasing products while creating packaging that makes high-end consumers want to buy when they look at it becomes the design goal of this project.